Meet EarthPup, the company making eco-friendly pet treats and products from all-natural and organic ingredients. Based in Toronto, Ontario, EarthPup is the first Certified Plastic Negative pet food company in Canada. Founder Lucy Cullen shares more about EarthPup and how this brand is helping our furry friends.
Give us the details! Tell us a bit about you and the story behind EarthPup?
I spent five years building my first business, Terus. Terus was a sustainability consulting company that helped restaurants reduce waste and save money. According to the FAO, over 1/3 of food is wasted globally! We diverted over 200,000 pounds of waste from landfills, which I'm very proud of. I was helping other businesses to reduce waste, but I was really interested in developing a product that would directly address the global issue of food waste. We have a broken food system, and we need to do more, faster. I also have always wanted to do something that would help rescue dogs… I just never knew what it was. The idea of diverting vegetables from landfill, to make dog treats came to me when I was sitting in a cafe. And it seemed perfect! In June 2019, we started testing recipes, launched in September 2019. It is our mission to create a better future for our planet and for our pups, one EarthPup treat at a time.
Given your experiences as a business owner, what advice would you give to your younger self 5-10 years ago?
I think I’d tell her to keep doing what she’s doing. Because she is on the right path! And to enjoy every moment.
If EarthPup were a person (or animal), how would you describe them?
EarthPup would be a loveable little rescue pup! They would be full of life, just want to love their family and always want to help other pups and people! They might even pick up litter sometimes on walks.
What is your biggest accomplishment as a brand so far?
Becoming the first Certified Plastic Negative pet food company in Canada. For every pouch of EarthPup treats sold, two pouches worth of plastic is removed from the environment. We work with rePurpose Global to remove 200% of the plastic used in our operations from landfills and oceans. You can learn more about our Plastic Negative commitment here.
You are shopping at the Green Living Store, and you have three other products in your shopping cart. What are they?
What is the best sustainable swap you have made in the last year?
Some dog treats for second-hand black leggings! I always love to swap for clothes.
Fast forward five years, what is next for EarthPup?
We would love to have more types of products available and millions of pounds of food upcycled. Most importantly, having the greatest impact possible and being of service to our community.